About White Sand

We encode the judgement a business spends decades building.

White Sand Intelligence is an international artificial intelligence company. We build bespoke systems around exactly how a business already works, so its hardest-won instinct keeps working on every task, at any hour, while the business stays sovereign and in complete control of its own data.

Founded in 2026. Transparent by default. No lock-in, ever.

ICO Registered

D-U-N-S® Registered (UK)

UK Company No. 17155303

What we do

More than software. A way of thinking, built into the way you already work.

We build the intelligence around how your business runs: the systems that price, decide, qualify, route, follow up, and judge. But those are tools, not the point. The point is understanding your business deeply enough to know what will actually move it forward. We do the thinking and the doing, so you can focus on what you built.

Everything is transparent. You see the work, you see the cost, and nothing happens without your say. No jargon, no lock-in, no guesswork. Just a clean system, run by people who take your growth seriously.

Bespoke, proven, and never locked in.

Where it began

It started with a wall that marketing could not move.

White Sand Intelligence grew out of Blue Ocean Social, the strategic growth company founded by Marcus Arne Habbestad in 2023.

Working inside our clients' operations, the same wall kept surfacing: problems no amount of marketing could solve. Work that bottlenecked on a handful of people. Judgement locked inside their heads. Decisions that stalled the moment those people stepped away.

White Sand is the answer to it. A company built to take the intelligence a business has earned and make it work everywhere, every day, while the knowledge behind it stays firmly in the owner's hands.

2023

The year Blue Ocean Social was founded, and the conviction behind White Sand began.

The founder

A bit about the founder.

Marcus started White Sand after a few years of watching good businesses lose time to admin that software should have handled. He still finds that annoying.

Marcus Arne Habbestad

Co-Founder, Managing Director

Background

Deeply passionate about artificial intelligence, software engineering, design and, above all, neatly organising things. Before Blue Ocean Social, Marcus worked in business development in the Norwegian energy sector.

Education

He holds a Master's in Business Strategy from the Norwegian School of Economics and a bachelor's in Business Administration from the Western Norway University of Applied Sciences.

Happiest working with people who think big and treat others well.

Vision & mission

We build intelligence for the businesses that deserve to scale: the ones built on real value, real effort, and genuine care for the people they serve.

We believe the economy shifts when those businesses get the leverage they have earned. Our job is to make sure they do, and that they stay sovereign over every part of it.

What we value

Three things we never trade away.

Clarity

You always see the work, the cost, and the reasoning. Nothing happens without your say, and nothing hides behind jargon.

Consistency

The same judgement, applied calmly on every task, at any hour. Reliable by design, not by luck.

Quality

Proven against your real history before anything goes live. We embed deeply with a few, never a generic tool for a thousand.

Get in touch

A quiet conversation, whenever you are ready.

We work with a small number of businesses at a time, and every engagement begins the same way: a conversation about how you operate, and whether we are the right fit. No pressure, no pipeline. When you are ready, we are here.

Get in touch